Marketing Sciences Library

Presentations, Conferences & Events

Click here to view a full listing of upcoming presentations, conferences & events.

White Papers

• Heavier Responders in Online Survey Research: Professional Panel Management Matters
• Identifying the Variables that Drive Shelf Standout
• Multicollinearity in Customer Satisfaction Research
• Actionable Market Segmentation Guaranteed Part 1
• Actionable Market Segmentation Guaranteed Part 2
• English versus Spanish Speaking Hispanics: Differences Across the Board
• Pricing New-to-Market Technologies: An Evaluation of Applied Pricing Research Techniques
• Product Line Optimization Series: Going Beyond TURF to Complement and Extend Existing Product Lines
• Product Line Optimization Series: Appropriate Applications of TURF and Shapley Value

Point of Views

• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
• Central Location Testing: Still Golden In Its Golden Years
• Global Research: Taking the World by Storm Without Getting Wet
• Creating Winning Concepts
• Online Panels are the Smart Sample Choice for Online Research
• Online Research Makes the Grade
• Package Testing is Essential...But Does It Tell You What You Really Need to Know?
• Power Prospecting: A Critical Step in the Innovation Process

Newsletter

• Ipsos Ideas

Lessons Learned

• GIS Mapping
• Online Product Name Tests
• Scale Variations and their Effects on Survey Data
• Using Van Westendorp to Determine the Value of a Brand Name
• A Comparison of RDD Sample to Panel Sample
• Improving Online Concept Test Scores