GIS Mapping
GIS Mapping – Graphical Information Systems Mapping — uses the power of geography to make data come alive. After all, a picture is worth a thousand words.
What is GIS Mapping?
It is a software application that takes geographic data from any source (primary or secondary) and converts it into a visual representation such as a colorful map of the entire U.S. or a specific region. A GIS map presents spatial relationship of variables and consumers so that an analyst can recognize associations, patterns, and interactions.
GIS market analysis tools can assist in:
- Revealing hidden trends/patterns/distributions
- Gaining new insights from data that simple cross-tab analysis cannot provide
- Better understanding, visualizing, analyzing, managing and displaying data quickly and accurately to improve business decision-making.
Data to produce a GIS map can be obtained from survey data, household data and/or from corporate databases. To produce a GIS map in connection with any data, all that is needed is some geographic indicator such as zip code, city, county, or state.
GIS mapping can provide insight into consumer purchasing habits or consumer needs for additional products and services. This information can then be applied to improving business decisions such as the fine-tuning of marketing and promotion programs, including direct mail campaigns or making media buys.
Applications extend to a broad range of industry sectors, including manufacturers, service providers, retailers, restaurants/food service providers, government agencies, educational institutions, and more.
Depending on the client needs and the data, GIS maps are relatively inexpensive and quick to produce. So, consider using an attractive, informative GIS map to gain new perspectives on your data and enhance communication in your next research presentation.
A Range Of Applications
- Show location of respondents
- Zoom in on areas of interest
- Show customer locations versus store locations
- Identify customer profile and locate more customers to match that profile
- Identify potential new store locations
- Identify prosperous stores and the competition
- Show changes over time
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