TEMPO: Researching the Digital Music Landscape

The preeminent digital music market report

The explosion of music downloading has fundamentally changed the way consumers discover, listen to, and purchase music. In this rapidly developing environment, strategic business decisions need to be based on empirical evidence – actual numbers that measure and track both consumer behaviors and market trends.

That's where Ipsos MediaCT's science-based quantitative consumer research is invaluable: it is primary data collected from actual consumers offering real information on their music listening, purchasing and entertainment behaviors.

TEMPO: Keeping Pace With Digital Music Behavior

TEMPO offers the most current and comprehensive quantitative research findings on the effects of digital music in America today, including:

  • The evolving role of PCs and mobile devices in music, listening, management and acquisition behaviors
  • General population prevalence of digital music behaviors, including fee-based downloading, file-sharing, Internet radio, streaming, ripping, CD-R burning and portable device transfers, mobile downloading, satellite radio, home networking, etc.
  • Digital peripheral ownership, usage and future purchase intent, including mobile phones, portable MP3 players, CD-Rs, portable CD/MP3 players, home theater, headphones, DVD recorders, etc.
  • Brand-specific awareness, perceptions, positioning and usage behaviors of destination websites and download stores, portable devices, and digital media players
  • Preferred music acquisition methods and acceptable pricepoints for both traditional and digitally distributed music, including subscription, per download and hybrid methods, as well as the impact of file-sharing on future purchase intent
  • Motivations behind digital music behaviors, and the importance of digital music service features, selection and price on the likelihood to visit and use
  • Effects of past digital music behaviors on traditional music listening, exploration, and acquisition,
  • Consumer attitudes toward traditional music and entertainment consumption, as well as past and future anticipated share of wallet.

The report helps technology, communications, cable, media, and entertainment companies identify:

  • Where potential product development opportunities exist
  • How to develop e-commerce and distribution strategies
  • Understand revenue stream

Previous Findings

Past waves of TEMPO have revealed the following:

  • 63% of U.S. Downloaders have paid a fee to download digital music files off the Internet. (March 2007)
  • 61% of U.S. Downloaders own a portable MP3 player. (March 2007)
  • 30% of Americans who own a mobile phone have downloaded a ringtone. (March 2007)
  • Americans under the age of 25 have 40 - 50% of their music collection in digital format. (March 2007)

To find out more about the methodology and subscription details: