Message ConStruct™

Build the right message for your product, service or brand.

 

Message ConStruct™ is a message building tool already being used by clients in the health, financial, and technology sectors.

With Ipsos Insight's proprietary ConStruct™ software, your target market sorts through key words and phrases to compose the ideal message that:

  1. Supports the positioning of your brand, product, or service
  2. Will drive sales

What Message ConStruct™ can do for you:

  • Reduce the risk of testing or going to market with the wrong messages. By asking the target market to sort through potential messages (efficacy, safety, cutting edge, trustworthy, etc.) and build the message platform for you, you reduce the risk of investing time and R&D costs on potential losers.
  • Lower R&D costs by reducing the number of messages that need to be tested to get it right. In addition to its quick, online turnaround time, Message ConStruct™ focuses on the right messages to test early, so fewer need testing.
  • Deliver a set of messages that is valued by the target market. Take the guesswork out of the post-ideation process and go right to the source of future revenue to answer the key question: What message will drive the most sales?
  • Provide an objective validation of ideation and in-depth interviews of focus group recommendations and replace traditional exploratory techniques. Neutralize the potential for testing messages defined only in a qualitative environment. While ideation and qualitative exploration are critical components of the process, you need to be confident that the messages you invest testing and R&D resources in describe your product or service in the best light. Whereas message testing research in a qualitative setting can be insightful, messages tested using Message ConStruct™ are statistically sound.
  • Provide communications and optional naming direction for determining marketing strategies. NamePath can be used for naming, and ConStruct's standard battery of questions provides results that will help guide marketing, positioning, and advertising strategies.

Learn more about what Message ConStruct™ can do for you: