InterAct – Global Digital Technology Trends
The most authoritative global tracking study of its kind on consumer technology usage and behavior
Media and technology usage continues to evolve in ways never imagined before. The convergence of technology with media has brought exponential online penetration. Today the Internet is no longer just a means to extract information. Rather, through mobile handsets, digital cameras, MP3 players, video game consoles, digital video recorders, DVD players, and a host of other consumer technologies, the Internet is providing consumers the ability to tap into a vast landscape of integrated transactions that , in turn, impacts virtually all businesses around the world.
InterAct – Global Digital Technology Trends
InterAct will make it easier for you to better navigate this constantly changing landscape by helping you:
- Define your global strategy and identify digital technology trends across 12 countries
- Identify large and emerging market opportunities by sizing the market across 12 countries
- Target your marketing strategy and key messages by identifying unique differences across 12 countries
- Determine the ideal mix of platforms by pinpointing mobile vs. online behavior trends across 12 countries
InterAct is the most authoritative international study on consumer technology usage and behavior.
Brazil
China
France |
Germany
India
Italy |
Japan
Mexico
South Korea |
Spain
UK
USA |
Slated to be released in the first quarter of 2008, InterAct - Global Digital Technology Trends will provide marketers with the size of each market, the frequency of use for many technology devices, mobile activities and online activities. In addition, understanding and profiling who owns these devices and engages in these activities using standard demographics like age, gender, income, etc. This report represents the eighth wave in the series that is a multi-country view of the Internet's global impact today, what changes took shape in the past, and where its evolution will go tomorrow. It provides the ongoing, accurate and up-to-date tracking information on digital services and digital content possibilities since our benchmark study in 1999.
Reporting Series
InterAct - Global Digital Technology Trends is comprised of three in-depth reports and 12 individual country fact sheets as follows:
- Market Size – Determine market size and market potential of digital technology through awareness, ownership and usage across 12 key markets (e.g., MP3 players, DVD players, game consoles, HDTV, etc.).
- Mobile Behavior – Monitor mobile behavior across 12 key markets (e.g., email, SMS, digital images, video games, ring tones, music downloading, video downloading, social networking, etc.).
- Online Behavior – Identify and track a range of conventional and emerging online behaviors, such as streaming videos, downloading movies, sharing music files, making online phone calls, banking online, etc.
- Country Fact Sheets – An in-depth review of the key facts for each country to help identify growing and emerging markets.
Deliverables
A full subscription to InterAct - Global Digital Technology Trends includes all of the following deliverables:
- PDF reports - Global Market Size, Mobile Internet Activity, Wired Internet Activity and Country Fact Sheets
- Data tabulations in Excel
- Presentation deck and/or report featuring findings from all major subject areas, as well as trending information from 1999 through 2007 (where applicable)
- Optional in-person presentation
Methodology
Data are collected among a representative sample of adults (18+ year olds) in each market. Approximately 500 completed interviews in 11 global markets and 1,000 completed interviews in the U.S. are obtained. Depending on the most effective methodology in a given market, information is collected over the telephone or in person. Sample characteristics are compared with actual population characteristics in each country to ensure representativeness.
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