Ipsos MediaCT
The Media, Content and Technology Research Specialists
The rapid changes in how consumers access content and communicate using technology has fundamentally changed the world of media, entertainment and communications over the last few years. As these worlds have started to converge in the devices, the services, the applications and the content they produce, Ipsos has also evolved our business to respond.
We are now known as Ipsos MediaCT — the specialization dedicated to serving clients in the converging Media, Content, and Technology industries.
Our new charter leverages the breadth and depth of sector experiences, resources and perspectives within our organization to generate insights for our clients.
Combining our expertise in media research, content and technology, Ipsos MediaCT is able to provide expertise in audience measurement in traditional and new technology platforms, customer acquisition and retention, brand tracking positioning, content assessment, market sizing, segmentation/ & landscaping, and new product and service development.
Through custom and syndicated offerings, our global team combines rigorous research skills with a clear business focus to assist companies in maximizing their return on investment.
Recently, Ipsos MediaCT bolstered its presence in the media sector through our sister company, Ipsos Mendelsohn (formerly known as Monroe Mendelsohn Research). Founded in 1958, the company manages one of America's most well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey). This syndicated survey is used by hundreds of advertisers, agencies, and the media (magazines, newspapers, cable television networks, etc.) in their communications planning and buying activities.
Let Us Help You See Things Differently.