• Consumer Products
• Technology & Communications
• Health & Pharmaceuticals
• Financial Services

Technology & Communications Library

Ipsos Minute

• Mobile TV: Worldwide Early Learnings
• Lifestyles of the Rich and C-Level
• The Global Digital Technology Landscape and Future Potential
• Technology & Media: The Next Five Years
• Broadband in Action
• The Ricochet Effect: Where Will The Digital Video Marketplace Bounce Next?
• Digital Ocean
• Digital Video Hype, But What Are People Really Downloading?
• Partnering Deals in the Technology Industry
• Portability of Information
• The Worth-it Hurdle
• Expertise of Ipsos Insights Tech & Comm Practice
• Specialization of Ipsos Insight
• Proliferation of Emerging Trends
• New Technologies: The Move Toward Radical Personalization

How-To

• Prioritize Features and Develop Winning Product and Service Offerings
• Technology Sector How-to Guide: How To Develop Concepts into Market Winners

White Papers & Points of View

• Media Matters: The Mendelsohn Affluent Survey
• Media Matters: Business Elite Study Executive Summary
• Innovation: Seven Commonly Held Misconceptions
• Heavier Responders in Online Survey Research: Professional Panel Management Matters
• RSS - Crossing into the Mainstream
• Crouching Confusion, Hidden Hassles: Spotting and Managing Market Barriers to New-to-Market Technologies
• Multicollinearity in Customer Satisfaction Research

Publications and Related Information

• New to Ipsos Mendelsohn
• 2007 Digital Media Fact Guide

Case Studies/Demos

• Truly, Madly, Deeply Engaged: Global Youth, Media and Technology
• Price Evolution™
• Ipsos ConStruct™
• Message ConStruct™
• Success in Launching New Wireless Services
• Reducing Churn with an Actionable Segmentation Model
• Positioning & Pricing for New Cable Technology
• Evaluating High-End Electronic Concepts in a Virtual Living Room
• Evolving a Product Line for Growth

Articles

• July 07, 2008 - Technology Consumers Consider Both Types of Green: The Environment and Their Wallets
• March 11, 2008 - The Business Elite's Quest for 'Insight'
• March 11, 2008 - The Online Teen: What Marketers Need to Know
• February 11, 2008 - Dissecting the Gap Between Download and Streaming Video
• December 03, 2007 - Profile of the US Social Networker
• October 05, 2007 - More Canadians Plugging into Online Social Networks
• September 10, 2007 - Green: The New Color for Tech?
• September 10, 2007 - Consumers Embracing Digital Imaging
• August 13, 2007 - Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle
• July 09, 2007 - Internet Users Primed For Municipal Wi-Fi Option
• May 14, 2007 - The Face of the Web: A Future with Fewer Wires
• May 14, 2007 - Email Marketing: Canadians More Willing To Give Permission than Grant Forgiveness
• March 05, 2007 - The New Face of the Audio/Video Digital Landscape
• February 05, 2007 - The Challenge of Making an Interesting Wireless Device a "Must Have"
• November 06, 2006 - When Will Digital Video Become a Reality in the Living Room?
• December 05, 2005 - Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits
• June 01, 2005 - Evolving a Product Line for Growth: A Case Study
• December 01, 2004 - Crouching Confusion, Hidden Hassles
• April 01, 2004 - The Arrival of the Convergence Revolution
• February 01, 2004 - Tuning In To Cable, Media & Entertainment Research
• October 01, 2003 - The Hype is Back!
• June 01, 2003 - Smoothing the Path of the Broadband Wagon

Newsletter

• Ipsos Ideas

Presentations, Conferences & Events

• Presentation: BE:USA 2008-2009 Study Launch Presentation
• Webinar: BE:USA 2008-2009 Study Webinar
• Webinar: The Mendelsohn Affluent Survey Webinar
• Presentation: Second Annual Ipsos Knowledge Summit (Seattle)
• Recorded Webinar: Attracting and Unpacking Consumer 'Attention' – Latest Ipsos Trends and Perspectives from the Digital Media Landscape
• Recorded Webinar: Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go
• Recorded Webinar: Innovation Myths: Dispelling commonly held beliefs to improve your company's innovation process
• Presentation: Ipsos Knowledge Summit (New York)
• Presentation: Ipsos Knowledge Summit (San Francisco)
• Recorded Webinar: How-To Develop Concepts into Market Winners
• Recorded Webinar: The Changing Face of Entertainment – What Lies Ahead in the Digital Audio/Video Landscape
• Recorded Webinar: The Wireless Revolution – Wireless Device and Application Trends in 2006 and Beyond
• Recorded Webinar: Emerging Trends in Digital Media, Content and Hardware
• Recorded Webinar: Tech Trends That Will Drive Change in 2006
• Recorded Webinar: Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

Press Releases

• July 24, 2008 - Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content
• June 30, 2008 - Developing Markets Driving Demand For Mobile Devices
• May 30, 2008 - PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users
• May 14, 2008 - Ipsos Boosts Media Research Presence With Monroe Mendelsohn Acquisition
• May 13, 2008 - America’s Business Elite Embracing On-line Media

More Press Releases