Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits
Webinar Recorded: October 26, 2005
Duration: 60 minutes
Speakers:
Matt Kleinschmit, Ipsos Insight
Todd Board, Ipsos Insight
Topic Abstract:
Hear first hand from digital music analyst Matt Kleinschmit and technology trendspotter Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer research. The insights shared in this presentation can also be applied to the movie, video and networking sectors, and more.
Don't have time to view our recorded webinar? Then, download our presentation deck.
Or, view our webinar session entitled Tech Trends That Will Drive Change in 2006