Really Simple Syndication (RSS) lets online users freely subscribe to their choice of content sources across the web. Aggregation tools display summaries of these subscriptions, which update automatically when new information is available or posted, thereby reducing the need for users to visit many individual websites.

The use of RSS in websites is becoming more common, but very few Internet users are actually aware of it. Recent research conducted by Ipsos Insight on behalf of Yahoo! reveals that many Americans use RSS unknowingly via personalized start pages and browser-based experiences.

If you are interested in learning how to position RSS among mainstream users, you need to read this white paper.