iHollywood's Mobile Entertainment Summit
October 22, 2007
San Francisco, CA
Whether your focus is mobile applications, advertising and marketing, content, enabling technologies, digital rights management or investment, you can’t afford to miss the 13th Mobile Entertainment Summit in San Francisco.
Ipsos is pleased to be a part of this year's conference. Not only is MES the world’s longest-running and largest mobile entertainment summit, it is the only event that provides personal access to the industry’s visionaries and business leaders as well as the newest technologies propelling the mobile world today. Don't miss Todd Board, Senior Vice President of Ipsos Insight, moderate a dynamic discussion on Mobile TV: Worldwide Early Learnings. While it remains a big question mark in the U.S. market, the take up of streaming and live television around the world has been impressive. The world has much to teach U.S. programmers about the likely tastes and patterns used for this fledgling medium. What have we learned at this early stage about how, where and when people want their Mobile TV? What sort of programming works best? Can existing TV brands easily re-fit programming to this format, or does it require substantial new investment and discrete mobile-ready content?
Todd specializes in managing custom consultative research partnerships with leaders in the Digital Music and Entertainment sectors, including the methodological design, execution, and analysis of quantitative primary consumer research initiatives. Over the course of his research career, Todd has gained a reputation for designing and implementing unique hybrid methodological approaches that best meet the market research objectives of his clients, as well as employing cutting edge advanced statistical techniques to better understand the data collected. In addition, Todd has the unique perspective of having designed and developed the groundbreaking quantitative research initiative "TEMPO: Keeping Pace with Digital Music Behaviors", which has measured and tracked global consumer digital music behavior since 1999, with sponsors from the retail, consumer electronics, computer hardware and music recording industries. A frequent writer and commentator on developments involving digital music and youth behaviors, Todd is able to speak about both consumer and industry trends from the perspective of the primary data he has collected and analyzed throughout his research career.
View a brief online video (8 minutes) of Todd Board, Senior Vice President, Ipsos Media, Content & Technology. This video interview with conducted by Michael Stroud, CEO of iHollywood Forum.