A global leader in home electronics, Quoricom Electronics (a pseudonym) wanted to expand their market reach by developing mass luxury home entertainment products targeted towards the affluent U.S. market.

This case study on concept testing will:

• describe the marketing challenge for this home electronic company
• discuss the implementation of evaluating concepts for 2 target markets
• reveal the results of the evaluation

If you are interested in learning how this home electronics company evaluated their next-generation concepts, you need to read this case study.