Published by the American Association of Advertising Agencies, this edition of Media Matters (October 15, 2007; bulletin #6796) offers a detailed Executive Summary of Ipsos' in-depth Affluent study. The Mendelsohn Affluent Survey is the only on-going syndicated study in the United States that concentrates on this select marketplace of purchasers of luxury goods and services. More importantly, the Mendelsohn Affluent Survey also provides its many subscribers with sufficiently large samples to allow for in-depth examinations of high-income households, many of whom are millionaires. Learn more by downloading this article today.