Ipsos Insight's Lottery & Gaming Practice
As new entries are launched into the already crowded market of Lottery & Gaming, successful operators must ensure that both the products and their advertising are highly targeted to stand out from existing alternatives.
With 20 years of experience conducting gaming marketing research, our Lottery & Gaming team has earned an international reputation for producing the total market intelligence required to build strong business strategies. We employ a broad range of methodologies to support an even wider range of research approaches: market segmentation, game development research, marketing communications, and public policy reviews.