Optimizing Response to Market Disruptions
Webinar Recorded: May 18, 2006
Duration: 60 minutes
Speakers:
Jason Brown, SVP & General Manager, Ipsos Vantis
Fred Church, Vice President, Ipsos Vantis
Topic Abstract:
In this session, Ipsos forecasting & modeling expert Jason Brown and health industry trend spotter Fred Church, reveal a research approach for determining how to best respond to changes in the competitive landscape such as a new product or indication from a competitor, a disruptive event such as negative PR, or the impact of generics.
During the 60-minute session, you will learn how to:
- Structure market research to simulate future marketplace changes and their impact on your business and to systematically prioritize tactics for response
- Link this research to business metrics (i.e., lost and retained sales)
- Develop a modeling approach that can accommodate more data as the market evolves in response to a disruption
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