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November 22, 2008
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Health & Pharmaceuticals

Articles & Lessons Learned

  • November 05, 2007 - Americans' Take on Nutritional and Dietary Supplements
  • September 10, 2007 - Canadian Views on Collaborative Health Care
  • July 09, 2007 - The Food and Beverage Industry: A Healthy Reputation?
  • February 05, 2007 - Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers
  • September 20, 2005 - Disease Prevalence and Treatment Reticence
  • March 02, 2005 - Living Longer, Living Stronger
  • March 02, 2005 - Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications
  • June 01, 2004 - Pharmaceuticals and the Battle for Public Opinion
  • February 01, 2004 - The Empowered Pharmaceutical Consumer
  • December 01, 2003 - Lessons Learned for Direct-to-Consumer Advertising of Prescription Drugs
  • October 01, 2003 - DTC Ads Work for Prescription Drugs
  • August 01, 2003 - Compliance Through Direct-to-Consumer Advertising?
  • June 01, 2003 - Direct-to-Consumer Advertising
  • April 01, 2003 - Empowered Patients a Growing Force
  • February 01, 2003 - Is Direct-to-Consumer Advertising for Drug Samples Effective?

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