Develop Concepts into Market Winners
Webinar Recorded: May 17, 2007
Duration: 45 minutes
Speakers:
Kerri Ryan, Ipsos Insight
Kevin Dona, Ipsos Vantis
Topic Abstract:
Introducing new products and services to the marketplace is a balancing act between innovation and risk
management. It's crucial to know, as early as possible, which concepts should be pursued because they
have good market potential, which need tweaking, and which should be abandoned.
Ipsos' InnoScreen® concept screening system helps companies prioritize concepts early in the innovation
process and bring more winners to market. InnoScreen's methodology is unique in screening concepts relative
to their industry and type of product or service, leading to results that are far more relevant and accurate
than traditional concept screening delivers.
By viewing this recorded presentation, you will learn more about how InnoScreen can help you to:
-
Direct resources to concepts with strong market potential, and avoid spending on concepts
with lower potential.
- Improve your company's time to market for new products and services.
- Bring unbiased rigor to your company's innovation process.
