The Brand Landscape in Financial Services Today
Webinar Recorded: November 15, 2005
Duration: 60 minutes
Topic Abstract:
Hear first hand from LIMRA International's Jim Mitchel and Ipsos Insight financial services senior analyst Doug Cottings, on what it takes to be a distinctive brand in the financial services sector.
Brand has an eventual influence on every strategic initiative a company undertakes. This presentation will provide an insightful look at brands within the financial services industry. Are financial services brands really any different? Learn why the most powerful brands deliver strong emotional and aspirational benefits.
Don't have time to view our recorded webinar? Then, download our presentation decks:
» The Brand Landscape in Financial Services [ 3.8 MB ]
» Financial Service Brands [ 494 kb ]
Or, download a case study detailing our approach to help a national financial institution identify their brand's unique strengths, opportunities and challenges.