Comm*Strat™
Comm*Strat identifies the best ways to position your new product idea relative to your marketing strategy, including specific messages to use in your communications. Comm*Strat offers two specific solutions: Comm*Strat Screener and Comm*Strat Optimizer. Comm*Strat Screener helps you develop the most motivating way to talk about your product by narrowing down many possible positioning statements to the most promising few. Comm*Strat Optimizer helps you decide which combination of messages to use in your communications. Comm*Strat Screener and Comm*Strat Optimizer can each be leveraged during concept development to help position a new product idea or after concept testing to inform the creative brief.