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Consumer Products Library

Ipsos Minute

• Prepare to Win: Package Testing in a New Millennium
• Trends in Streamlining the Concept Testing Process
• Need to Jumpstart Your Innovation Process? Try this Missing Link.
• Innovation as a Core Cultural Value
• Connecting with Consumer-Friendly Innovation

White Papers

• Heavier Responders in Online Survey Research: Professional Panel Management Matters
• Will Reformulating Your Product Be a Risk to Your Business?
• Identifying the Variables that Drive Shelf Standout
• Identifying Ideas Early in the Innovation Process
• Actionable Market Segmentation Guaranteed Part 1
• Actionable Market Segmentation Guaranteed Part 2
• English versus Spanish Speaking Hispanics: Differences Across the Board
• Product Line Optimization Series: Going Beyond TURF to Complement and Extend Existing Product Lines
• Product Line Optimization Series: Appropriate Applications of TURF and Shapley Value
• Multicollinearity in Customer Satisfaction Research

Point of Views

• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
• Facing Reality with New Line Optimization Techniques
• Sitting in the Director’s Chair for New Product Launches
• Central Location Testing: Still Golden In Its Golden Years
• Creating Winning Concepts
• Global Research: Taking the World by Storm Without Getting Wet
• Online Panels are the Smart Sample Choice for Online Research
• Online Research Makes the Grade
• Package Testing is Essential...But Does It Tell You What You Really Need to Know?
• Product Testing: Handle with Care
• Using the Opportunity Score to Choose Winning Concepts
• Power Prospecting: A Critical Step in the Innovation Process

Newsletter

• Ipsos Ideas

Presentations, Conferences & Events

• Presentation: Second Annual Ipsos Knowledge Summit (Seattle)
• Presentation: Ipsos Knowledge Summit (New York)
• Presentation: Ipsos Knowledge Summit (San Francisco)
• Recorded Webinar: Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

Lessons Learned

• GIS Mapping
• Online Product Name Tests
• Scale Variations and their Effects on Survey Data
• Using Van Westendorp to Determine the Value of a Brand Name
• A Comparison of RDD Sample to Panel Sample
• Improving Online Concept Test Scores

Press Releases

• August 30, 2007 - AP/Ipsos Poll: US Shares Blame For China Products
• May 30, 2007 - Ipsos Launches New Concept Screening System That Also Measures Market Potential
• October 11, 2006 - Ipsos Insight Releases Proprietary Tool That Raises The Bar For Line Optimization: Line Evolution™ Tackles Complexities Of Today’s Consumers And Retailers
• July 21, 2006 - Getting The Inside Track On Recent Product Introductions With InnoTrack™

More Press Releases