Letter from the President
The Consumer Products Division of Ipsos Insight understands the challenges faced by the fast-moving consumer goods industry. From innovating new products to invigorating existing brands, from deciding on package design graphics to measuring brand equity, you depend on smart and leading-edge research to help you make confident decisions.
Our mission is to partner with you to take your business to a whole new level. We endeavor to challenge and inspire you... because we know that you are looking not just for research that validates, but also research that catalyzes your thinking.
We specialize in the unique needs of marketers of grocery, health and beauty care, and household products as well as supermarkets and foodservice. Many of our researchers and senior business leaders have client-side experience; all have solid backgrounds in consumer research. Therefore, we are in a unique position to understand your business issues and apply the latest and most effective research methods to address them. We support pure discovery and R&D that proactively offers breakthrough approaches in the increasingly complex world of CPG marketing. Current areas of exploration include early-stage promotion testing, early-stage prospecting and brand portfolio equity.
Using our wide-range of advanced research tools, we delve deep into the minds of consumers to uncover their true perceptions, attitudes and opinions and deliver actionable information that can help you build powerful brands.
On behalf of the Consumer Products Division of Ipsos Insight, I extend a warm welcome. We look forward to providing you with the solutions you need to lead your business to success.
Lauren Demar,
President, Ipsos Insight, Consumer Products Division