Marketers can leverage the power of packaging by increasing their
brand's shelf standout, the degree to which shopper's notice their
brand's packaging on the store shelf. Ipsos Marketing conducted R & D
to uncover the driving forces behind shelf standout. This White Paper
discusses results of that research, including:
- The effect of retail display quality (number of facings) on shelf standout
- The effect of brand penetration on shelf standout
- The effect of package design elements on shelf standout