• Consumer Products
• Technology & Communications
• Health & Pharmaceuticals
• Financial Services

Consumer Products

• PRESS RELEASE AP/Ipsos Poll: US Shares Blame For China Products
• RECORDED WEBINAR Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
• POINT OF VIEW Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
• POINT OF VIEW Facing Reality with New Line Optimization Techniques
• IPSOS MINUTE Prepare to Win: Package Testing in a New Millennium
• IPSOS MINUTE Trends in Streamlining the Concept Testing Process

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Health & Pharmaceuticals

• PRESS RELEASE Healthcare Research Expert Fortifies Ipsos Health
• PRESS RELEASE AIDS Ignorance
• PRESS RELEASE Canadians Top Global AIDS Poll As Most Concerned, Compassionate
• RECORDED WEBINAR It's Not All About Efficacy, It's About Emotion: Understanding What Drives Physicians' Prescribing Decisions
• IPSOS MINUTE Judging the DTC National Advertising Awards
• IPSOS MINUTE Do Emotions Impact Physician Scripts?
• IPSOS MINUTE Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• CASE STUDY Staking a Unique Position in a Crowded Market
• CASE STUDY Empirical Evidence Displaces Common Belief That Clinician Decision-Making is Purely Scientific
• POINT OF VIEW Disease Prevalence and Treatment Reticence: Reaching and Helping Lost Patients with Market Estimator™

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Technology & Communications

• ARTICLE Media Matters: Business Elite Study Executive Summary
• WEBINAR Attracting and Unpacking Consumer 'Attention' – Latest Ipsos Trends and Perspectives from the Digital Media Landscape
• IPSOS MINUTE Mobile TV: Worldwide Early Learnings
• POINT OF VIEW Innovation: Seven Commonly Held Misconceptions
• HOW-TO Prioritize Features and Develop Winning Product and Service Offerings
• FACT GUIDE 2007 Digital Media Fact Guide
• PRESS RELEASE Developing Markets Driving Demand For Mobile Devices
• PRESS RELEASE PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users
• RECORDED WEBINAR Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go
• RECORDED WEBINAR Innovation Myths: Dispelling commonly held beliefs to improve your company's innovation process

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Financial Services

• CASE STUDY Prioritizing Marketing Tactics Based on Return
• PRESS RELEASE RBC Cash Index: Drumbeat Of Bad News Continues To Drive Consumer Sentiment Down
• PRESS RELEASE AP/Ipsos Poll: Most Say US Heading In The Wrong Direction; Economy Gets Biggest Blame
• RECORDED WEBINAR Innovation Myths: Dispelling commonly held beliefs to improve your company's innovation process
• RECORDED WEBINAR How-To Develop Concepts into Market Winners
• HOW-TO Develop Concepts into Market Winners
• IPSOS MINUTE Differentiation and Innovation in Financial Services?
• RECORDED WEBINAR Shattering the Myths of Customer Loyalty

» View Financial Services Library