Loyalty Minutes
Ipsos Loyalty has led the industry in the refinement of satisfaction measurement procedures. It was one of the first consulting firms to advocate retention marketing, and leads in quantifying the link between service improvements and financial impact. We measure, model, manage, and monitor to help our clients improve customer satisfaction, loyalty, retention, and their bottom-line profits.
Brett Tucker, Vice President for Ipsos Loyalty, focuses on designing and implementing Customer Satisfaction and Loyalty research programs.
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Ken Peterson, Vice President for Ipsos Loyalty, offers expertise in development of complex loyalty programs.
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Henri Wallard, CEO of Ipsos Loyalty worldwide, Henri has occupied various key positions in French governmental administration.
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