Consumer Products

Forecasting Successfully in Today's Ever-Changing Market?

Consumer Products Minute Archive

• Forecasting Successfully in Today's Ever-Changing Market?
• Prepare to Win: Package Testing in a New Millennium
• Trends in Streamlining the Concept Testing Process
• Innovation as a Core Cultural Value
• Need to Jumpstart Your Innovation Process? Try this Missing Link.
• Connecting with Consumer-Friendly Innovation

Marketing keeps evolving. You no longer mass-market your brands; why do you trust a mass-market forecasting model?

Developing successful products is harder in today's rapidly changing market. It often requires:

• Selectively targeting your brands
• Creating new categories and/or usage occasions
• Developing breakthrough products to drive incremental business

Designor, Ipsos' forecasting approach, meets the challenges of the new marketing paradigm. With a relentless focus on Competitive Context and Drivers of Success, the Ipsos Novaction model delivers forecasts that answer your toughest questions because it's rigorous, adaptable and versatile.

Designor can deliver:

• Accurate forecasts for niche brands
• The most insightful diagnostics in the industry
• Detailed source of volume for all of your brands
• Powerful "push and pull" market simulations to optimize sales potential.

Are you sure it's not time for something different?

To learn more about how Ipsos is addressing the challenges of forecasting in today's ever-changing market, please read our Ipsos Minute.