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August 27, 2008
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Ipsos Minute

Loyalty

Customers in Three Dimensions: Real Studies Offer Real Learnings

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Loyalty Minute Archive

  • 2008 Data Collection Tool Update: IVR (Interactive Voice Response)
  • Customers in Three Dimensions: Real Studies Offer Real Learnings
  • Profitable Loyalty: Turning More of Your Current Customers Into Your Ideal Ones
  • Customer Loyalty Program Not Living Up To Expectations?
  • Trends in Loyalty
  • Ipsos Loyalty Unique
  • The Pitfalls of Management Teleology
  • Actionable Loyalty Research For Global Clients
  • How Ipsos Loyalty is Unique
  • A Practical Matter: Controlling Costs with Updated Interactive Voice Response (IVR) Technology
  • Turning Customer Data into Retail Sales
  • Lucrative Loyalty: Know Your Customers' Lifetime Value
Brett Tucker

Brett has been an active member of the research community for the past 10 years spending the bulk of his time focused on designing and implementing Customer Satisfaction and Loyalty research programs. Brett brings extensive experience including research design and execution, reporting & analytics and business development.

Prior to joining Ipsos Loyalty in 2006, Brett spent time at Harris Interactive with their Loyalty practice and with boutique research firm NetReflector which was focused on customer satisfaction tracking programs. He graduated from the University of Washington with a BA in Business, with concentrations in Marketing and Organizational Behavior.

 

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