Senior Vice President and Director of Marketing Services, is well known at Ipsos for thinking outside the box and designing custom analyses to answer client business issues.
Jay consults with many leading corporations on marketing and market research issues. He specializes in applying advanced methods to help companies make better marketing and business decisions both domestically and globally. Jay has expertise in Pricing, Segmentation, Customer and Employee Loyalty, Conjoint Analysis and Discrete Choice Analysis in addition to solid multivariate statistical skills.
Jay has his Ph.D. in Marketing Research from the University of Texas at Arlington, as well as an M.B.A. in Finance and Commercial Banking and a B.B.A. in Marketing. Jay has published and presented papers on Conjoint, Choice and pricing research in conference proceedings.