Health

Judging the DTC National Advertising Awards

Health Minute Archive

• Leverage the Power of a Sales Force in Three Steps
• Leadership through Literature: Using Research to Expand your Market
• Five Steps to Powerful Pharmaceutical Brands
• Judging the DTC National Advertising Awards
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• Build and Monitor Momentum Before a New Rx Launch
• Preparing for Market Disruption

Fred Church, a Vice President for Ipsos Vantis, has extensive experience in project design, forecasting and modeling, and execution of quantitative pharmaceutical marketing research projects encompassing patients and physicians.

During his career, Fred has analyzed hundreds of DTC pharmaceutical advertising campaigns, and co-invented a DTC forecasting model.