Health

Five Steps to Powerful Pharmaceutical Brands

Health Minute Archive

• Leverage the Power of a Sales Force in Three Steps
• Leadership through Literature: Using Research to Expand your Market
• Five Steps to Powerful Pharmaceutical Brands
• Judging the DTC National Advertising Awards
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• Build and Monitor Momentum Before a New Rx Launch
• Preparing for Market Disruption

Elys Roberts is the President and CEO of Ipsos Health in North America. With approximately 15 years experience in the healthcare sector, in both client and research sides of the business, Elys has extensive experience in the field and offers a deep understanding of the needs and challenges in the pharmaceutical industry.

Immediately before joining Ipsos, he served as Group President for Medefield America, a business division he started 3 years ago, rapidly shaping it into the largest provider of European online physician fieldwork in the industry. Prior to that, he was head of Global Business Development Training at NOP Health and head of one the company’s Strategic Business Units. Working client side, Elys spent seven years in Eli Lilly’s UK Sales and Marketing organization as part of Lilly's general management leadership program, working in a number of roles including Market Research Manager and District Sales Manager.