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Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.

Health Minute Archive

• Leverage the Power of a Sales Force in Three Steps
• Leadership through Literature: Using Research to Expand your Market
• Five Steps to Powerful Pharmaceutical Brands
• Judging the DTC National Advertising Awards
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• Build and Monitor Momentum Before a New Rx Launch
• Preparing for Market Disruption

Jacquie Matthews was recently appointed to President of Ipsos ASI in Canada after successfully creating a strong client service team, broadening the reach of the company’s advertising testing offerings and helping in the development of new products.

Matthews joined Ipsos as Senior Vice President of Creative Development in late 2004 from Millward Brown, where she was Vice President of client services.

Prior to that, she was Senior Manager at Goldfarb Consultants and manager of a syndicated study with the NPD Group (now Ipsos Reid).

Matthews holds an honours degree in commerce from McMaster University, and an MBA from McMaster University.