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David brings over 20 years of market research experience across a broad range of industries to his leadership role at Ipsos Insight.
David has worked extensively in both consumer products and business-to-business research in the U.S. and internationally, and is regarded as an international research expert particularly in the area of market landscape, structure and segmentation.
He is also one of the pioneers of online research with over 10 years experience using the Internet for survey research.