Ipsos Minute

Tick, tick, tick.

At Ipsos, we know that every minute counts. That's why we're committed to providing you with actionable market briefings in 60-seconds or less.

Spend a minute with Ipsos' industry specialists who have experienced your challenges first hand, and see how they offer a fresh perspective.

Latest Minutes:

Media, Content & Technology

Lifestyles of the Rich and C-Level

Hugh WhiteHugh White – A senior research and marketing professional with more than 30 years of magazine, advertising agency and research supplier experience. Recognized for his unique ability to cross business disciplines and create new products, Hugh's primary responsibility at Ipsos is to manage the development and execution of BE:USA, a media survey of the United States' business elite.

Marketing Sciences

Ipsos Insight Unique

Jay WeinerJay Weiner – Senior Vice President and Director of Marketing Services, is well known at Ipsos for thinking outside the box and designing custom analyses to answer client business issues.

Jay consults with many leading corporations on marketing and market research issues. He specializes in applying advanced methods to help companies make better marketing and business decisions both domestically and globally. Jay has expertise in Pricing, Segmentation, Customer and Employee Loyalty, Conjoint Analysis and Discrete Choice Analysis in addition to solid multivariate statistical skills.

About Ipsos

Interview with Ipsos Founder & Co-Chairman

Didier Truchot Didier Truchot – Didier is Ipsos Co-Chairman and Chief Executive Officer. He graduated in economics and started his career in 1969 with the IFOP institute in Paris (a well-known market and opinion research company in France), where he met Jean-Marc Lech, his future business partner. From 1972 to 1975 he was Research Director at the IRSEC institute. In 1975, he created Ipsos.