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The Latest

Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content
July 24, 2008 - Consumers Show Willingness For Ad-Supported, Free Online Video Content
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Ipsos Green Technology Report NEW 
Green brand perceptions and the impact of environmentally friendly business practices on purchase decisions within the consumer electronics and technology sectors
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Media Matters: Business Elite Study Executive Summary NEW 
Learn about Ipsos' in-depth study of America's Business Elite through an article published by the American Association of Advertising Agencies.
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How-To Prioritize Features and Develop Winning Product and Service Offerings 
Learn to better identify a concept's 'sweet spot' feature combinations by downloading a detailed Guide complete with step-by-step instructions and tips.
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How-To Develop Concepts into Market Winners
Learn how InnoScreen® helps companies prioritize concepts early in the innovation process and brings more winners to market.
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Ipsos Minute: Leadership through Literature: Using Research to Expand your Market

Case Study: Prioritizing Marketing Tactics Based on Return

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  • Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go

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  • How-To Develop Concepts into Market Winners

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  • The Changing Face of Entertainment – What Lies Ahead in the Digital Audio/Video Landscape

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  • It's Not All About Efficacy, It's About Emotion: Understanding What Drives Physicians' Prescribing Decisions

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