Ipsos Insight Industry Partners

AMA - American Marketing Association

Many of our senior researchers are members of the American Marketing Association (AMA). AMA is an international professional organization for people involved in the practice, study and teaching of marketing. It has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The mission of AMA is to always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers; To empower marketers through information, education, relationships and resources that will enrich their professional development and careers; to advance the thought, application and ethical practice of marketing.

AP - Associated Press

Ipsos is proud to partner with The Associated Press – the worlds' oldest and largest news organization – to uncover America's opinions on world events, politics, consumer trends, technology and more.
» View the latest polls from The AP and Ipsos.

ARF - Advertising Research Foundation

Ipsos is a long-standing member of the Advertising Research Foundation (ARF). Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is a nonprofit corporate-membership association, which is today the preeminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

CASRO - Council of American Survey Research Organizations

Ipsos is a long-standing and active member of the Council of American Survey Research Organizations (CASRO). CASRO is the trade association of survey research businesses, representing nearly 200 companies and research operations in the United States, Canada, and Mexico. It s purpose is to communicate, to educate, to protect, and to represent. The organization communicates to the industry and to the public about the changing world of research, and protects the public's rights and privacy by requiring a commitment to high standards from every firm that joins the association. CASRO's Code of Standards and Ethics for Survey Research must be followed by all CASRO members and associate members.

CF - Conference Board

Ipsos is a member of the Conference Board. The Conference Board creates and disseminates knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. Working as a global, independent membership organization in the public interest, CF conducts research, convenes conferences, makes forecasts, assesses trends, publishes information and analysis, and brings executives together to learn from one another.

CMOR - Council for Marketing & Opinion Research

We are long-standing members of the Council for Marketing and Opinion Research. CMOR is a non-profit organization that works on behalf of the survey research industry to improve respondent cooperation in research, to promote positive legislation and to prevent restrictive legislation that could impact the survey research industry. CMOR was established in 1992 by four major marketing and market & opinion research trade associations: American Marketing Association (AMA), Advertising Research Foundation (ARF), Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRA). Together, under the CMOR umbrella and leadership, the organization works to further the acceptance of marketing and opinion research by the public and the government, through education, lobbying, and providing legislative support to prevent abuses of the research process. CMOR also designs and implements programs that help ensure improved access to consumers, so that respondent awareness of the value of research increases and respondent cooperation rates improve.

eMarketer

Ipsos is proud to partner with eMarketer. eMarketer gathers market research information from over 2,800 sources and continuously compiles these data through their eStat Database, analyst reports and research articles. The focus of their research is on the Internet, e-business, online marketing, media and emerging technologies.

ESOMAR - European Society for Opinion and Marketing Research

Several of our leaders (including our Chief Research Officer, Lee Markowitz) are active members of ESOMAR. Founded in 1948, ESOMAR unites over 4000 members in 100 countries, both users and providers of research. Members come from all industry sectors, from advertising and media agencies, universities and business schools as well as public institutions and government authorities. ESOMAR's mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide. ESOMAR is a pioneer in protecting respondents' privacy. Its Codes of Conduct are constantly reviewed to ensure that researchers guarantee respondents' privacy irrespective of the techniques or the technologies used to carry out research.

MSI - Marketing Science Institute

We are an active member of the prestigous Marketing Science Institute based in Cambridge, MA. MSI is a not-for-profit institute established in 1961 as a bridge between business and academia. Its mission is to initiate, support and disseminate leading-edge studies by academic scholars that address research issues specified by member companies. MSI functions as a working sponsorship and brings together executives with leading researchers from approximately 100 universities worldwide.